2018 Media Kit


Connemara Life — Explore Ireland’s Adventurous West Coast

In July 2015, The Idea Boutique Ltd. published the inaugural issue of Connemara Life magazine, which hit newsagents with much positive response. Connemara Life is a travel publication that showcases the beauty and mystery of Ireland’s west coast through the arts of storytelling and photography. Stories exploring the area’s rich history, unique people, and genuine hospitality spark readers’ imaginations and fill them with the desire to experience Ireland first hand.

This high-quality perfect-bound magazine targets tourists and travellers to the region and is distributed throughout Ireland and the United States. The publication is printed annually and supported by a modern, responsive website, which mirrors the print editorial and is updated with new web-only content throughout the year. A thriving social network presence is maintained on Facebook, Twitter, Pinterest, and Instagram.

Reader Profile

Connemara Life targets a smart, adventurous readership that stretches from continental Europe to North America. These readers have both the means and the desire to travel and explore—to connect with Ireland’s culture, history, and ruggedly beautiful landscape. They can share their adventures via social networking and plan their return journeys to Ireland by way of the Connemara Life website.

Connemara Life readers cherish the memories they make during their travels. The high quality of the publication—from the paper and printing to the writing and photography—make it a keepsake that will return home with visitors and be shared with their friends and family. Connemara Life, like its well-established and proven sibling magazines, will grace coffee tables for months to come.

Editorial Overview

  • Luxury Accommodations

  • History along Ireland’s West Coast

  • Exploring Galway

  • The Connemara Pony

  • Culinary Ireland

  • Ireland Weddings

  • Road Trips and Day Trips

  • And More!

Circulation/Distribution (Ireland)

Connemara Life will be distributed for sale via newsagents, hotels, inns, restaurants, and shops throughout Galway and surrounding counties for €3.95 per copy.

Frequency: Annual
Distribution Date: Summer 2018 – Summer 2019
Shelf Life: 365 days

Distribution Locations:

  • Dublin Airport
  • Shannon Airport
  • Easons bookstores - Galway, Ireland
  • The Clifden Bookshop

Tourism Ireland offices in the following cities:

  • New York City
  • Dublin
  • Galway, Ireland

In guest rooms at the following hotels:

  • Ballynahinch Castle Hotel
  • Rosleague Manor Hotel
  • Renvyle House Hotel & Resort
  • Select bed and breakfast locations throughout Ireland
  • Select shops and restaurants from Galway to Connemara and throughout the Wild Atlantic Way

Distribution in France:

  •  The Princess Grace Irish Library, Monaco
  • Office of Irish Ambassador Mrs. Geraldine Byrne Johnson, Paris
  • Irish Cultural Centre at the Irish College in Paris

Exclusive Offer (Distribution in USA)

The complete issue of Connemara Life  will also be embedded in VIE  magazine, an American luxury lifestyle publication. 35,000 copies will be distributed throughout the United States at:

  • Select bookstores, newsstands, and supermarkets

  • Select Walmart store locations

  • Select Publix supermarket locations

  • Direct-mail

  • Fulfillment houses

  • Regional Tourist Development Council locations

  • Regional Chamber of Commerce locations

Additionally, the complete magazine will appear in the VIE digital edition. The digital version of our print magazine features enhanced content such as video, photo galleries, and direct links to websites from within the app, which is available for download through Amazon Kindle. Distribution locations subject to change without notice.


All print advertisers will also receive a FREE digital ad on in the digital magazine. Connemara Life is also promoted through social media presences on Facebook, Instagram, Twitter, and Pinterest.

Total Distribution:

Including digital editions and standard 2.5 reader passalong rate, total distribution/readership of Connemara Life  is estimated at over 100,000. 

Advertising Rates

Half-Page Horizontal€895€1,695
Back Cover€5,995
Inside Front Cover€4,495
Inside Back Cover€3,995
Page 3€3,495
Two-Page Spread€3,995

* VAT excluded

In-Market: Advertisers whose principal place of business is located in Counties Clare, Galway, Mayo, Roscommon, or Sligo.

Other Guaranteed Positions: Add 15%


A digital banner ad on is included free of charge with any print ad purchased.

Digital Advertising Rates

Home Page Rate €1,000/month or €10,000/annually
Standard Rate €500/month or €4,000/annually

Digital Ad Specs

Billboard (970px x 250px) Premium leaderboard ad positioned in the center at the bottom (footer) of the home page and all other website pages.

Tower (300px x 600px) Vertical ad positioned on the right-hand side of the page.

Digital Artwork All digital artwork is to be exported at 72dpi in .jpg, .png, or .gif format and have a file size no larger than 40kb. Email files to


Cheque, Visa, MasterCard, AmEx and Discover. Net 15 days from billing date. A 1.5% interest charge will be assessed on past-due invoices.

All prices include full colour and are based on a per-issue basis. Rates listed above are net rates and do not include agency discounts.

Sales Contact

Sharon Duane
Contact: 85.158.9879

Mailing Address:

The Idea Boutique
The Grain Store, Suite 1
Clifden, Co. Galway

The Idea Boutique®

The Idea Boutique®, located in Grayton Beach, Florida, was established in May 1994 as Cornerstone Marketing and Advertising, Inc., a boutique full-service marketing, advertising, public relations, and publishing firm.

Cornerstone possesses more than twenty years of specialized tourism marketing experience acquired in Florida—the world’s most-visited holiday travel destination.

In 2014, the company held the grand opening of its first international branch in Clifden, County Galway, Ireland. Its mission statement includes producing and creating the most unique, creative, and effective marketing available today, all while enhancing the clients’ revenue potential.

From the finest artistically bound books to paperless digital publications, The Idea Boutique provides comprehensive publishing services to authors and organizations. This boutique publishing house delivers complete service from review of the initial manuscript through to distribution of the finished publication. As the publisher of VIE, an award-winning magazine in the United States, The Idea Boutique is meticulous in its conception, design, and writing services; these skills are a benefit to its clients’ publishing ventures and will shine through in the inaugural edition of Connemara Life. The Idea Boutique has photographers, writers, designers, and editors to take the personality of Ireland’s western community and showcase it in a beautiful package with high-quality photography, compelling stories, and eye-catching design.